【評判】A/B Testing and Experimentation for Beginners


  • A/B Testing and Experimentation for Beginners
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学習内容

A/B Testing is and how to use it to make better websites, ads and apps
Understand how experimentation help them make better decisions and hence improve marketing and conversions
Understand how you can improve conversion rates with A/B testing
Landing Page Optimization using A/B testing
Conversion Rate Optimization using A/B testing
Optimize Email Marketing with A/B testing

詳細

Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going.

The applications for A/B testing are various, some of them are

  • Product Changes - Web, Desktop, Mobile
  • Marketing Messages
  • Landing Page Optimization
  • Creative design
  • Call to actions
  • Funnel conversions
  • Search Marketing
  • Conversion Rate Optimization (CRO)
  • Growth hacking
  • Learn how to setup an A/B test in Google Optimize

All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too.

I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them with Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.



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評価や口コミ

参考になる受講者の口コミやレビューを以下にまとめます。

  • 悪い点

  • ● The course is very basic. There is one PPT which hardly has 30-40 slides is the course content. Entire course content would be available for Free either on YouTube or Google. I did not learn something new in this course. There are no valuable insights from the course which I could apply in my Job.Only 1 hour of content. And only 7 minutes of that actually explained how to do it. And of that 7 minutes the service he showed us to use is no longer in service.Google Optimize and Optimize 360 are no longer available as of September 30, 2023outdated contentSeems more like a philosophy course on A/B testing, please include the technical concepts of A/B testing and some sample case studies.question asked not answered and only auto-generated replies being sent on course completion. I dont need certification , i need to grasp the concept.Real-time hands-on A/B testing examples are missing from the lecture. It's all theory in this lecture. Provide some cases to put the understanding in context. Thanks.covered no statistics part, was too basic and basically all the videos were basically redundant.Extremely high level. No lecture on hypothesis testing, or statistical analysis. No explanation of the math behind. No examples or case studies.Just felt like someone giving a talk about AB testing at a university conference. Not worth it口音重,很难听懂。
  • ● 教程内容没有多少含金量。

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